Alethea Middleton | Writing Portfolio

Many clients have NDA or a client confidentiality understanding. However, some clients offer a byline.

Click to see sample work by Alethea as they were published by the client.

Marketing & Advertising Samples

Save Time on Content Development By Doing These 7 Things

With the need for a steady flow of content creation (“content is king,” after all), there is no question it becomes an overwhelming task. Marketers are understandably looking for ways to save time on content development.

If you want to find a simpler or easier approach, just keep reading.

Where Can I Find Free Images for My Blog?

Images are so important for your blog (and social media, for that matter). You can use images to help break up copy, illustrate your content, and keep readers engaged. 

But, creating images can be hard—especially if you want a professional look on your blog. 

Most of the time, an iPhone photo or screenshot is just not going to cut it. Hiring a photographer can be really expensive. And purchasing images from stock image sites will add up quickly too. 

Why Repurposing Content May Be Your Secret Content Marketing Weapon

Evergreen content is the kind of content your visitors keep coming back for. But what about those articles that slowly grow irrelevant because their details aren’t up-to-date?

Evergreen content can age out.

Luckily, there is a pretty easy fix. And, even better, one that saves you time in your current marketing strategy.

You can use that old content you’ve already spent time creating and shift it into something current and useable now.

9 Components of a High-Performing Ad (and How to Create One)

Here at EmberTribe, we are continually running different tests and helping our clients find the best approach for their growth marketing. This is not a cut-and-dry approach because every brand and its target audience is different.

When it comes to some of our best-performing ads, you will notice they are all very diverse and customized for the brand they represent.

10 Reasons You Should Go to Art School

There are many creative types that want to make money with their artistic skills. If you enjoy art, then a career in fine art, painting, illustration, graphic design, web design, sculpture, animation, and photography are just a few of the careers you could pursue. While at first, it might not seem like you need a degree in art, going to art school will give you the challenges, practice, and professionalism you need to make it in a career as an artist.

How to Handle Common Objections from Clients

The fastest way to lose clients is to ignore or sidestep objections they raise. As a design professional, handling client concerns will make or break your business. You might be incredibly talented, but if you can’t work well with clients, you will not make it as a freelancer or in a small agency.

Some professionals choose to work in a bigger firm where they never have to deal directly with the client (or at least, not without the support of the project managers), so there are options if you really don’t like dealing with the clients’ concerns. But for the most part, you should learn how to address common objections as a professional designer.

Eliminating the Last-Minute Creative Writing Bug: How to Organize and Plan Upcoming Content Marketing Articles

Ever find yourself facing crunch time? Content needs to be published on your blog, but you are struggling to find the perfect subject matter. Set up your content calendar and struggle no more!

We all know the best ideas can come in the shower or just before falling asleep, so starting the brainstorming process far in advance gives you a lot more time to think, jot down ideas, and pencil them into your calendar well ahead of time.

The Game Plan for Selling Web Design to Clients

If you are a web developer, then you are already bringing in clients for shiny new websites. But many professionals don’t like to sell themselves, and it can be difficult to upsell the skillsets you already have. Freelancers must understand that each skill and piece of effort is a separate service. As you create the website, you are acting as a website developer. If you happened to have additional skills (like web design), then selling them as a secondary service is a great way to make additional revenue.

But it doesn’t have to sound like a pitch.

SEE MORE FROM ALETHEA

Graphic Design

Midwest Inbound Blog

How to Write Website Content for SEO

Update your site copy and write articles to improve your search engine optimization (SEO).

What Kind of Content do You Need for a Nonprofit?

Nonprofits can benefit from content that helps clarify their mission and attract a wider audience.

Could Fresh Content Revitalize Your Brand?

If your content is growing old or no longer fits your brand, then it’s time for a refresh.

SITE SPOTLIGHT: What is Midwest Inbound?

Learn more about our business and why freelance writers might be ideal for your company.

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