Our Purpose
Companies like yours need content to establish a strong online presence.
Midwest Inbound provides unique copywriting and articles that are crafted for your business. We take time to research your industry, competitors, audience and brand before any content is created.
If you are looking for a way to keep up with the demands of digital marketing, Midwest Inbound can help. Contact us today to discuss your content needs.
Meet the Creative Director
Alethea Middleton is a content marketing pro with over 10 years of experience in marketing and advertising. As a natural jack-of-all-trades, she is a professional writer, photographer and illustrator. She has written for thousands of clients covering numerous industries and logged over one million words in the past year alone.
Alethea earned her B.A. from the University of Saint Francis in 2009 with a double-major in Communication Arts and Graphic Design and double-focus in Illustration and Computer Arts. She went on to work as a Marketing Assistant for a local nonprofit.
Because of Alethea’s interest in a vast array of subject matters, she is motivated to discover and try new things. She has written articles for clients on a vast number of varying industry subjects, such as marketing trends, postsecondary education, industrial products, fashion, home maintenance, real estate, lifestyle, business and much more.
Her background in advertising and marketing gives her an angle that clients in nearly every industry appreciate. Her writing niche covers marketing topics, which translates well into inbound content marketing for all industries. Roughly 90% of her clients are people she has never met or talked with outside of email/messaging.
Alethea has a true passion for her work and wants to succeed for every client she works with. She will go above and beyond on every job, making her a favorite go-to writer for many returning clients.
There is a lot of pressure to produce content right now. And not just any content—you need high-quality content. People expect you to be active online and regularly update multiple platforms. When you hire an inbound writer, you can sit back and relax.
Whether you are local or not, a virtual client-writer relationship is possible. When you outsource your writing, a big part of the creative burden is lifted. You can help direct content, edit final drafts, or remain largely removed from the process. Let’s chat about how a freelance writer can help your business achieve virtual growth.
Small Business
Building a small business that can compete with the current market takes a lot of time and energy. Keeping up with content isn’t a task you need to handle on your own. Midwest Inbound helps small businesses keep up with the demand for content production. Talk to us today if you want to become a leader in your industry or boost your local SEO.
Marketing Firms
When your clients want consistent content, you may need to outsource. Not all marketing firms can keep up with the demand. Hire a freelance writer experienced in working with marketing firms, adapting content to fit the needs of each client. The seamless experience means your clients won’t even realize you don’t have an in-house writer unless you tell them.
Entrepreneurs and Creatives
Starting up a business is time-consuming. For those who are just starting out or one-person shows, hiring a ghostwriter saves a lot of time and hassle. A professional writer who has experience working with target audiences and researching markets can make the content creation process less painful while still helping you grow your presence.
B2B Companies
Business-t0-business (B2B) buyers are slightly different than a B2C target audience, but the need for connection still exists. Companies who want to attract, convince and convert B2B buyers can make a big impact with writing that is appealing and informative. Respect your buyers’ time with answers to FAQs and details for comparison research.
Nonprofits
Gaining trust should be a central part of a nonprofit’s outreach strategy. You also need to appeal to the heart of your target donor audience and provide clarity to your clientele. These things can be accomplished through powerful writing, building an online presence in line with your mission, values and goals. A freelance writer can help you keep up with newsletters, donor letters, web copy, blog posts and more.
Bloggers and Writers
People who make a living from their writing or blogging don’t always craft all the content on their own. Ghostwriters can create blog posts, guest blogs and other written content to help ease the burden of creation. However, this doesn’t mean you are removed from the process! You can be part of the brainstorming process and check the final draft to make sure the content is in line with your voice as a creator.
Have Any Questions?
If you think outsourcing content by hiring a ghostwriter could be right for you, let’s chat!
Email us today to experience the freedom of publishing content without the burden of writing it. We will treat your business like our own, providing a personal touch.
