Are you actively promoting your nonprofit, or are you missing out on an opportunity for growth?
Nonprofit organizations can increase their online visibility with powerful content and a thoughtful marketing strategy. According to the National Council of Nonprofits, there are currently 1.3 million charities in the US. These organizations provide solutions for issues in every area of life, including social, economic, environmental, wellness, creative, educational, justice and more. While working for the common good, nonprofits can scale more effectively by spreading the word with branded virtual content.
When nonprofits stay small and tight-lipped, it’s hard for donors and participants to get on board.
The right messaging can help people see the need and feel inspired to take action. If you want your organization to grow, online content can help you achieve a much larger audience.
Why Should Nonprofit Publish Online Content?
I’ve worked first-hand with multiple nonprofits in my area. One question I hear often is, “Does my nonprofit really need to market itself?” Leadership then wants to know what kind of content their organization should have.
Many local nonprofits make a few brochures and power points for their donors, but they are still stuck on the old-school marketing basics.
Very few local nonprofits have an informative website or regularly updated online presence.
When a small nonprofit does put something online, it is often an outdated website with a few static pages containing large blocks of copy.
Today’s nonprofits could benefit from a much deeper content marketing strategy. Things have changed, particularly over the last couple of years—people tend to do most of their research online before they choose to make a purchase or donate to a cause.
Without an online presence, you force people to talk to you in person. While some will still certainly do this, the effort required drives away the donors who would support your cause without ever attending an event.
What Kinds of Content Should Nonprofits Have?
So, what kinds of content would support a nonprofit? There are all kinds of things you should be producing if you want to employ an effective virtual strategy. Here are a few of the types of content you should create for your organization to get started.
Website Copy: Your website doesn’t have to be complex to be helpful and engaging. Website copy should be broken up by headers, visual elements and formatting that makes information easy for the reader to digest. You should use your website to clarify your values, vision, mission and goals as an organization.
Blog Articles: Writing weekly or monthly articles for the blog helps your nonprofit index more pages for SEO. Plus, posts can target specific audiences for effective marketing. For example, some blog posts could be dedicated to donors, while others target the people you serve with your organization. Blog posts can help clarify frequently asked questions, give industry updates, provide supportive proof (like statistics or case studies), offer moving testimonies from success stories and so much more.
Social Media Posts: Social media offers a way to provide quick updates on your local events, current organization needs or real-time successes. Supporters can share your content (increasing your reach) when you share exciting news or a moving story. Social media posts can be very short (50 words or less) and posted daily or weekly so your account doesn’t look neglected. Don’t sign up for too many accounts; you should keep up with any profiles you claim.
Email Newsletters: It’s common for nonprofits to write a newsletter. Email offers a way to deliver your content at a much lower cost and without the waste of printed materials. Plus, email newsletters are easier to track for metrics—like open rates, click-through rates and more. Analytics can help you adjust to create compelling content that better targets your audience.
Video Scripts: Video content is one of the most potent forms of marketing for any organization. Many people find videos highly engaging and transparent. Filming explainer videos, testimonials, calls to action and other kinds of content helps people connect with your nonprofit. A written script can help keep your videos succinct and focused for a greater impact.
Find a Writer for Your Nonprofit
There are always too many things to get done and not enough time in the day to get them done when you run a nonprofit. Rather than add more to your endless to-do list, you can outsource your copywriting. Hire a writer to help with your nonprofit’s content needs.
A great writer for your nonprofit will be able to understand your target audiences and mission. Every organization will have a completely different approach, and your written voice should match that.
Reach out now, and let’s discuss the written content you need for your nonprofit.